What Is .dev?
The .dev domain is a generic top-level domain operated by Google Registry, launched in 2019. It was created specifically for software developers, development tools, platforms, and programming-related projects.
Like .app, .dev requires HTTPS for all websites — a security-first approach that ensures every .dev site uses encrypted connections by default.
The extension has been adopted by the developer community and by major tech companies. Google itself uses web.dev and developers.dev. Its clear, technical meaning makes it an excellent choice for developer-facing products and portfolios.
Why This Matters for Startups
For developer tools, APIs, and developer-focused startups, .dev is a strong natural fit. It immediately communicates your audience and purpose. If you're building something for developers — SDKs, documentation platforms, coding tools — .dev can be more effective than a generic .com because it speaks directly to your target user.
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