Startup Naming Insights

Expert guides, real case studies, and practical advice on naming your business, choosing domains, and building a brand that lasts.

Why .cc Domains Are Making a Comeback in 2026

22 years of sales data, Verisign infrastructure, Google generic classification — and dictionary words for under $3K.

What Makes a Domain Valuable (And What Doesn't)

7 factors that determine whether a domain is worth $200 or $200,000 — with real sales data and appraisal comparisons.

The History of Domain Names: From Free Registration to a $70 Million Sale

From symbolics.com in 1985 to ai.com for $70M in 2025. How domains became the most valuable digital real estate on earth.

Why Domain Appraisal Tools Get It Wrong (With Real Data)

We tested 4 appraisal tools against 8 real domain sales. The gaps ranged from 2x to 280x. Here's what each tool missed.

The Ultimate Guide to Domain Extensions: Which TLD Is Right for Your Business?

From .com to .ai, .io to .cc — a comprehensive breakdown of every major TLD with history, pricing, and real-world use cases.

How to Choose a Domain Name for Your AI Startup

Why .ai is worth the premium, what makes a name memorable, and the most common mistakes AI founders make with naming.

Our Selection of Brandable Domain Names for SaaS Startups in 2026

Curated list of available premium domains for SaaS startups, organized by niche and price range.

How a Great Domain Name Affects Your Startup Fundraising

Why investors notice your domain, how it signals credibility, and what premium names tell VCs about your ambition.

How to Sell Your Domain Name: Complete Guide for 2026

Where to list, how to price, negotiation tips, and which marketplaces deliver the best results for domain sellers.

Top 10 Domain Name Mistakes Startups Make

The most common naming errors that cost startups money and credibility — with practical fixes for each.