What Is .co?
The .co domain is the country code top-level domain for Colombia, but it has been successfully repositioned as a global domain for companies and commerce. The visual similarity to .com, combined with its availability for shorter names, has made it popular with startups worldwide.
Major companies use .co domains, lending it credibility — Twitter once used t.co for link shortening, and Google operates domains under .co. Single-word .co domains command premium prices, with sales like nova.co ($160,000), strike.co ($150,000), and cove.co ($175,000) demonstrating strong market demand.
The .co aftermarket is approximately five times more liquid than .cc, making it easier to buy and sell. Compound brandable .co domains typically sell in the $2,000–$10,000 range, while single dictionary words can reach $20,000–$150,000.
Equip.co sold for $25,000. Single dictionary words reach $100K+.
Why This Matters for Startups
The .co extension is one of the most startup-friendly alternatives to .com. It's short, professional, and widely recognized in the tech world. If your ideal .com is taken or too expensive, .co is often the strongest fallback. Many startups begin with .co and later upgrade to .com as they grow — or stay with .co if the brand is strong enough. At typical prices of $2,000–$10,000 for a good brandable name, it's an accessible investment.
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