What Is Broker?
A domain broker is a professional who facilitates domain name transactions between buyers and sellers. Brokers handle research, valuation, outreach, negotiation, and transfer logistics — typically earning a 10–20% commission on the sale price.
There are two types of brokerage: acquisition brokerage (a broker helps you buy a domain from its current owner) and sales brokerage (a broker helps you sell your domain to qualified buyers). Some brokers specialize in one type; others do both.
Using a broker for acquisitions is particularly valuable because they can approach domain owners anonymously. When a company contacts an owner directly — especially from a corporate email — the owner knows there's a well-funded buyer, and prices typically inflate. A broker prevents this.
Why This Matters for Startups
If the domain you want for your startup is owned by someone else and not publicly listed for sale, a broker can be your best ally. They'll approach the owner anonymously, negotiate from experience, and often secure better prices than you could get on your own. For domains valued at $10,000 or more, the broker's commission is usually offset by the savings they achieve through skilled negotiation. Major brokers include Grit Brokerage, MediaOptions, and Sedo's brokerage service.
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