What Is Backorder?
A domain backorder is a service where you reserve the right to automatically register a domain name as soon as it expires and becomes available. When a domain owner fails to renew their registration, backordering services attempt to grab the domain on your behalf the instant it drops.
Multiple people can place backorders on the same domain. When this happens, most services hold a private auction among the backordering parties to determine who gets the domain. Backorder fees typically range from $59–$79 per attempt.
Major backordering services include DropCatch (known for high success rates), NameJet, SnapNames, and Dynadot. Success rates vary by service and depend on how many competing services are trying to catch the same domain.
Why This Matters for Startups
If the domain you want for your startup is registered but the current owner isn't actively using it, backordering can be a cost-effective strategy. Monitor the domain's expiration date and place a backorder well in advance. However, this is not guaranteed — the current owner may renew, or you may lose to competing backorders. Consider it one tool in your acquisition strategy alongside direct negotiation.
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